You're first in, last out. You love what you built. But you're stretched thin, and the financial freedom you pictured when you signed that lease still hasn't shown up. It should have by now.
Most boutique gym owners are phenomenal at their craft. The business side? Nobody prepared you for that part.
You open, you coach, you close, you handle the email that came in at 11pm. You are the business. And that's exactly the problem.
Full schedule, loyal members — but the numbers don't reflect the work you're putting in. Busy and profitable are not the same thing.
Nobody gave you a business degree when you signed that lease. You figured it out as you went. Some things stuck. A lot didn't.
Take a week off and things wobble. Your gym runs because you run it. That's a job you can't quit — not a business you own.
I've owned Bay Area Boxing in Belmont, California for 15 years. Real combat sports. Real members. Real rent. I didn't learn this in a course — I lived it, made the expensive mistakes, and built my way out of them.
A gym operator and Jiu-Jitsu black belt turned business consultant, I train every day. I know what it feels like to love what you've built and still feel trapped by it. I built my own software, my own AI operations, my own lead and retention systems — from scratch, because nothing on the market fit what a real boutique gym actually needs.
This isn't a franchise playbook. It's field-tested knowledge from someone who is still in the gym, still running the numbers, and genuinely wants you to stop wasting the next five years the way I did.
Whether you haven't opened yet or you're already in the trenches, there's a clear path forward. Pick where you are.
You haven't opened yet — or you're planning your next location. We build your pre-sale system from scratch: founding member offers, paid social, outreach scripts, and a 60-day roadmap to sign paying members before you sign a lease.
You've got the lease, the members, maybe even the reputation — but the numbers don't add up and you can't step away. We diagnose exactly where the money is leaking and fix it fast. Revenue recovery, retention, pricing, and operations.
Both paths flow into the same ongoing support structure below. Start where you are — scale when you're ready.
Every tier builds on the last. Start where you are. Scale when you're ready.
They were stuck. Then they weren't.
"I'd been running my CrossFit gym for 8 years and never once felt like I owned it — it owned me. Jake helped me build the systems to actually step back. First real vacation in four years without checking my phone every hour."
"I thought my retention problem was a coaching problem. Jake helped me see it was a systems problem. Within 90 days our monthly churn dropped by half. I didn't change how I teach — I changed how I run the business."
"Jake doesn't give you theory. He shows you exactly what he did, why, and how to adapt it. That credibility matters — he still runs his gym every day. He's not selling a course. He's sharing what actually works."
Tell me where you're at. I'll tell you honestly whether I can help — and what that looks like.
I'll be in touch within a day or two. Be ready to talk honestly about where your gym is at — that's where the real work starts.